In order to promote communication among departments of behavioral science, the interdisciplinary seminar on psychology, behavioral finance, organizational behavior and consumer behavior has been successfully held in college of business of Wudong Road on June 8, 2019.

We are honored to invite professor Li Shu who is the director of the institute of Psychology, Chinese Academy of Sciences academic committee, the Chinese Academy of Sciences “introducing foreign outstanding talents” one hundred people plan entrants, the State Council special allowance experts, China federation of distinguished experts, the editor of “Journal of Psychology”, the deputy editor of “Journal psychological science progress” and “ Journal of Pacific Rim Psychology”, the advisory editorial of  “Judgment and Decision Making”.

Joining team include: Financial Innovation Team of Shanghai University of Finance and Economics led by professor Lu Rong；Organizational Behavior Innovation Team by Li Jinsong, Chen Zhijun, Zhang Deyuan, Lv Changhong and PhD students, as well as Consumer Behavior Research Team led by Wang Xiaoyu, Jiang Xiaodong, Ye Weiling, Tian Ding, Gong Han and PhD students. The three teams discuss the research results of behavioral science in depth, and prospect the possible development of cooperative research in the field of behavioral science.

Professor Li Shu's topic paper is entitled: the selection culture of "worth". On behalf of the behavioral finance research team, Dr. Li Jinlong presents a working paper on the shape of the disposal effect——based on evidence from China's stock market. Dr. Zhou Chunyang, on behalf of the organizational behavior research team, presents a working paper: Can goal orientation promote feedback seeking behavior: the double-edged activation of empowered leadership. On behalf of the consumer behavior research team, Dr. Shi Tianfeng presents a working paper on: Will a shared item be worth more when resold than a traditional used item?

In the communication, professor Li Shu stresses that the research of behavioral decision-making science should be able to be applied to the world, and draw lessons from the past and present. It would be an excellent research if the research also had considerations for the national economy and people's livelihood and feelings for the country. In the speech, he lists  many of his research achievements in recent years, which set an example for future scholars to move forward.

“Literature should be beneficial to the world”. The purpose of interdisciplinary seminar on behavioral science is to promote academic exchanges and integration between disciplines, so as to produce more excellent research results.

This seminar has been funded by “Ruyi Foundation”. The “ Ruyi Foundation” is personally donated by Wang Zhi, an alumnus of the school of business, who majors in marketing in grade 92, makes a personal donation for the discipline construction of the department of marketing. The name of “ Ruyi Foundation” has two meanings: one is the consistent love of science between teachers and students; The second is to hope that the financial training of students can do the unity of knowledge and action.