Co-sponsored by Shanghai Marketing Association and School of International Business Administration, Shanghai University of Finance and Economics (SUFE), Shanghai Marketing Association 2017 Annual Conference & Symposium on "New Era, New Thinking and New Marketing" was held on November 24 at the School of International Business Administration, SUFE. The conference was divided into two session. The morning session was 2017 Annual Conference of Shanghai Marketing Association, and the afternoon session was the symposium. Gao Wei, Secretary-General of Shanghai Marketing Association and Associate Professor at the School of International Business Administration, SUFE presided over the annual conference.

The successful convening of Shanghai Marketing Association Annual Conference & Symposium further strengthened the links and cooperation between academic and business community in the field of marketing, demonstrated the domestic marketing frontier theories and research results and promoted academic exchange among scholars in different regions, which would be conducive to boosting the further development of the marketing discipline at the School of International Business Administration.