4月13日16:30-18:30，美国西北大学（Northwestern University）著名教授克拉克·凯伍德（Clarke
Caywood）将作客上海财经大学中欧平台。美国西北大学是美国著名的高等学府之一，创立于1851年，是十大联盟高校之一。Caywood教授被评为20世纪最有影响力的公共关系和营销专业人士和十大杰出公关教授。他将与您分享如何保护和管理您的企业声誉和品牌声誉。欢迎广大师生和校友前来参加。
讲座主题：Using Integrated Marketing to Manage Your Corporate Reputation and Brands
讲座时间：2013年4月13日 星期六 16:30~18:30
讲座地点：上海财经大学中山北一路369校区 博思楼404
Professor Clarke Caywood
Background:
Clarke L. Caywood, Ph.D. is a full professor and tenured member of the Integrated Marketing
Communications Department in the Medill School of Journalism, Media, and Integrated Marketing
Communications at Northwestern University. He was one of four faculties who created and
designed the IMC program. He is the first tenured professor of public relations to teach PR
at Northwestern’s Medill School of Journalism, Media, and Integrated Marketing Communications. He is
Director of the Graduate Program in Public Relations and past chair of the
Department of Integrated Marketing Communications. Professor Caywood teaches graduate classes
in public relations, marketing, social and business media, crisis management, communications
management and marketing PR.
详细关于Clarke Caywood的介绍请见美国西北大学官网：http://www.medill.northwestern.edu/faculty/imcfulltime.aspx?id=128377