Listen to New Ideas about Entrepreneurship and Share the Brand New Business Model

On June 28th, a group of students from COB’s International MBA program came to IC Coffee in Shanghai Zhangjiang High-tech Park for a practice class. They discussed with Mr. Yunwang Hu, the founder of IC Coffee, about the concept of entrepreneurship in market economy, listened to his business experience and the unique business model, and were inspired by his thinking about entrepreneurship. By this visit, the students started a new journey for their practice class. Professor Zhiyang Liu, the chief lecturer of “Innovation and Entrepreneurship”, participated in the visit and gave students an on-site case analysis afterwards.

Mr. Yunwang Hu was sharing his entrepreneurial experience of running IC Coffee.

Professor Zhiyang Liu was directing case-study in IC Coffee.