The strategic cooperation agreement signing ceremony between Shanghai Oriental Press Co., Ltd., and the College of Business of Shanghai University of Finance and Economics, along with the unveiling ceremony of the "Institute for New Consumer and New Industry Research," took place at the Shanghai University of Finance and Economics Science and Technology Park.

The year 2023 has been designated as a year to invigorate consumption, as outlined in the 20th National Congress of the Communist Party, emphasizing the foundational role of enhanced consumption in economic development. Throughout this year, various regions across the country have sequentially introduced a series of policies to stimulate consumption, organizing a diverse array of activities to promote consumer spending. This has led to the emergence of new consumption scenarios, models, and supply patterns. Against this backdrop, the School of Business at Shanghai University of Finance and Economics has collaborated with The Paper (Pengpai News) to leverage their respective strengths in resources. Together, they aim to advance the "New Consumer Brands Project," establish the "Institute for New Consumer and New Industry Research," and inject momentum into sustaining and improving the trajectory of China's economic recovery.

Shanghai University of Finance and Economics Executive Vice President Xu Fei and Ding Bo, Vice President of Shanghai Press Group, Party Secretary, and Chairman of The Paper, attended and delivered speeches at the signing ceremony. Also present were Xu Xiang, Executive Vice President of The Paper, Huang Wufeng, Deputy General Manager of The Paper, and Yang Jie, Director of The Paper Special Edition Department. Additionally, Jin Renqun, Vice President of ZTO Express and Director of ZTO Research Institute, Yang Xu, Deputy General Manager of JD.com Shanghai JD Appliance, Wei Hang, Chair of COB Council at Shanghai University of Finance and Economics, Jiang Xiaodong, Deputy Director of the Academic Affairs Office, Feng Ling, Vice Dean of the School of Finance, and Gao Weihuo, COB Associate Dean , along with representatives of faculty and students from the College of Business, all participated in the signing ceremony. The signing and unveiling segment was presided over by COB Associate Dean Sun Qi.