Shanghai University of Finance and Economics (SUFE) -Innovation and Development of Marketing Science Summit Forum was successfully held on June 19-20. The forum is one of the major academic forums of the “Centenary of Business” series activities of held by SUFE. It is co-sponsored by the the College of Business (COB) of SUFE, China Marketing Association of Higher Education Institutions and Shanghai Marketing Society.

Professor Chen Xinyuan, Vice President of SUFE, Professor Wei Hang, Executive Associate Dean of COB, and Professor Fu Guoqun, President of China Marketing Association of Higher Education Institutions and professor of Peking University, attended the forum and delivered a speech respectively. The opening ceremony was hosted by Professor Gao Weihe, secretary-general of Shanghai Marketing Society. The forum was attended by more than 60 guests, such as marketing scholars and department leaders from prestigious universities around the country and the China Marketing Association of Higher Education Institutions .

Vice President of Shanghai University of Finance and Economics, Chen Xinyuan, delivering a speech

COB Executive Associate Dean, Wei Hang delivering a speech

Fu Guoqun, president of China Marketing Association of Higher Education Institutions and Professor of Peking University, delivering a speech

Professor Gao Weihe, secretary-general of Shanghai Marketing Society hosting the forum

The conference was composed by seven sub-forums, with nearly 40 keynote addresses. Speakers had in-depth communication on subjects such as the disciplinary development, teaching and learning, and research on marketing.

Sub-forum (1)

The first sub-forum was themed “Positioning and Development of the Discipline of Marketing in a Changing Era”, hosted by Jing Fengjie, Professor of East China University of Science and Technology and Vice President of China Marketing Association of Higher Education Institutions. Many well-known scholars, including: Professor Ma Shoufeng, Party Secretary of the Department of Management and Economics of Tianjin University; Professor Wang Yonggui, vice president of the Capital University of Economics and Business; Professor Bai Changhong, Dean of the Business School of Nankai University; Professor Wang Xuhui, director of the development planning and discipline building department of the Northeast University of Finance and Economics; Professor Zhang Ying, Associate Dean of the Guanghua School of Management of Peking University; and Professor Chen Yubo, Party Secretary of the School of Economics and management of Tsinghua University, delivered keynote speeches on the positioning and development of marketing discipline in the context of new liberal arts development, digital economy era andnew business revolution and in schools whose strengths are in engineering.

Sub-forum (2)

The second sub-forum, entitled “Reform of Business Education and Marketing Discipline in China”, washosted by Professor Qian Liping from Chongqing University. Other scholars including Professor Liu Yi of the Shanghai Jiaotong University, Professor He Jiaxun of the Asia-Europe Business School of East China Normal University, Professor Gao Weihe, associate director of the development planning department of the Shanghai University of Finance and Economics, and Professor Peng Siqing of Peking University shared their views on such topics as the new features of China’s marketing environment, the development of subjects of new liberal arts in intelligent business, measurement of theories and research methods of leading journals, and the relationship between consumers and brands in the digital era.

Sub-forum (3)

The third sub-forum themed “Opportunities and Challenges of Research on  Marketing Discipline: Marketing Strategy and Marketing Model”, was hosted by Professor Ye Jun, dean of the marketing department of Xiamen University. Other scholars including Professor Zhuang Guijun of Xi'an Jiaotong University, Associate Professor Sun Yacheng of Tsinghua University, Professor Shen Qiaowei of Peking University, Professor Huang Minxue of Wuhan University, Professor Chang Yaping of Mid-China University of Science and Technology and Professor Jiang Qingyun of Fudan University shared the frontier research on such issues as construction of marketing theory system, consumers’ insights and marketing innovation in the digital economy era, new issues in marketing model research, insights into complex markets  and marketing research paradigm.

Sub-forum (4)

The fourth sub-forum themed “Opportunities and Challenges of Research on Marketing Discipline: Consumer Behavior” was hosted by Nanjing University Professor Zhu Hong. Other scholars like Professor Wang Liangyan of Shanghai Jiaotong University, Professor Lu Juan of China Agricultural University, Professor Jin Liyin of Fudan University, Professor Zhou Xinyue of Zhejiang University and Professor Huang Jing of Wuhan University shared their research views on consumer behavior in the context of the digital age, the rural revitalization strategy, healthy China, the coronavirus and online communities.

Sub-forum (5)

The fifth sub-forum themed “China’s Academic Impact and the Construction of Academic Journals of Business Administration” was hosted by Professor Jiang Qingyun from Fudan University.  Other scholars including Professor Wang Yonggui, deputy editor-in-chief of JBR, Professor Bai Changhong, editor-in-chief of Nankai management review, Professor Chen Yubo, editor-in-chief of Journal of Marketing Science, Professor Song Chengyu, director of foreign economics and management, and Professor Fan Xiucheng, editor-in-chief of JCMS shared and exchanged their views on the orientation of academic journalsand topic selection.

Sub-forum (6)

The sixth sub-forum themed “Marketing Discipline Personnel Training Reform and Innovation” was hosted by Professor Shu Chengli, the director of marketing department of Xi'an Jiaotong University. Other scholars like Professor Fu Xiaorong, associate dean of the Southwestern University of Finance and Economics, Professor Jiang Xiaodong, associate dean of Academic Affairs office of the Shanghai University of Finance and Economics, Professor Fei Xianzheng, associate dean of the school of business administration of Zhongnan University of Economics and Law, and Professor Qian Liping of Chongqing University shared their experience on thinking, exploring, making reforms and innovation on the training of marketingtalent.

Sub-forum (7)

The theme of seventh sub-forum is “Subject Construction for Marketing Undergraduate Education”, and it was chaired by Professor Niu Yongge the director of Marketing Department of Sichuan University. Other Speakers, including Professor Wang Feng of Hunan University, Professor Li Xiaoling of Chongqing University, Professor Wang Yi of Central University of Finance and Economics, Associate Professor Sun Qi of Shanghai University of Finance and Economics, Professor Fan Xiaojun of Shanghai University, Associate Professor Fei Hongping of East China University of Science and Technology and Professor Tong Chunyang of Tongji University respectively discussed the subject characteristics of digital intelligence marketing, big data marketing and shared their the experience on the discipline construction in the context of new liberal arts and multi-disciplinary education.

Marketing has been playing an important role in the centennial history of business education of Shanghai University of Finance and Economics (SUFE). In 1954, Shanghai University of Finance and Economics established the direction of Marketing in the Trade Economy department. In 1995, the Department of Marketing was formally established. In 1998, the undergraduate major of marketing was formally established. In 2002, the doctoral program at Department of Marketing was formally established, making SUFE one of the first universities in China to set up a doctoral program in marketing. The forum is both an important commemoration of the “Century of business” and a grand meeting in the domestic marketing academic community. The event is sponsored by Shanghai University of Finance and Economics, China Marketing Association of Higher Education Institutions, and the Shanghai Marketing Society jointly, and received academic and technical support from Nankai Management Review, Journal of Marketing Science, Foreign Economy and Management, Shanghai University of Finance and Economics Business Review ()” and the Posts & Telecom Press.