The outbreak of COVID-19 has caused a serious impact on the global economic environment and industrial structure, forcing enterprises and individuals comprehensively re-examine the future development. Business education is also facing a severe test. In recent years, College of Business(COB) of Shanghai University of Finance and Economics(SUFE) has made great efforts to reform on internationalization and professional training. COB has continuously exported high-quality business talents for all walks of life, and has made outstanding contributions to promoting the progress of China's modern commercial society. COB,SUFE has released the 2020 MBA postgraduate training program, and there is the in-depth reporting in China Business News.
One hundred years of SUFE One hundred years of Business
The business education history of Shanghai University of Finance and Economics (SUFE) can be traced back to 1917 when a commerce program was established at the Nanjing Higher Normal School. As China's first higher education institution of business studies, SUFE suggested since it was established "to train and develop those talents who can take the lead in industry and commerce." Adhering to this spirit, SUFE’s several generations of excellent educators have been committing themselves to business research, exploring the truth and contributing to the society with their research and education achievements by forming a close partnership with the society. COB has obtained AMBA international accreditation, Chinese Advanced Management Education Accreditation (CAMEA) and AACSB international accreditation successively. In 2020, COB, SUFE was ranked the 47th globally, 5th in mainland China in the Financial Times Global MBA Ranking.
Fintech and digital intelligence
In the age of the digital intelligence, China is undergoing dramatic and frequent reforms. Internet+, artificial intelligence, big data, great changes have attracted worldwide attention. Renovations of information technology and development of the digital intelligence have brought forth profound changes and fresh challenges to traditional theories and practices of business, finance and capital markets.
The 2020 MBA postgraduate training program has the unique innovative concept with the characteristics of COB. It takes fintech and digital intelligence as the core, and meet the requirements of training the business talent. Based on the new challenges, new opportunities and new future in the digital era, the program focuses on data-driven, innovation and integration, breaks the differences between the boundaries of disciplines and teaching scenarios, and adopts the method of integration and innovation to cultivate talents in depth.
This version of the program reorganizes the curriculum and training mode, adds the characteristics of the digital intelligence era, introduces the intelligent simulation teaching platform, and introduces "business big data analysis", "financial technology in the digital intelligence era", "venture capital in the digital intelligence era" and "strategic financial management in the digital intelligence era".It can help MBA students to create a keen digital consciousness, cultivate their ability to flexibly use digital intelligence to realize cross scene integration, and help MBA students have a speculative and forward-looking vision, so as to grasp the opportunities in the future, and promote the innovative development of future business models.
The new field of "venture capital in the era of digital intelligence" aims to cultivate entrepreneurship with profound financial literacy through the courses of "entrepreneurial leadership in digital intelligence era", "new technology and innovation management", "enterprise digital transformation and business model innovation". The new field of "financial technology in the age of digital intelligence”aims to cultivate financial talents through courses such as "artificial intelligence and quantitative investment", "blockchain: technology driven finance, business and society", "financial big data mining", and relying on the advantageous disciplines of SUFE’s national financial virtual simulation experimental center.The direction of "strategic financial management in the digital intelligence era" launched by the cooperation with SAP concur, which is rooted in the advantageous disciplines of SUFE and relies on SAP concur's global practical experience and industry-leading innovation to promote the training of financial talents.
Integration of Theory and Practice
Professor Wei Hang, associate executive dean of COB , expresses that "the biggest advantage of traditional business schools is relying on universities. University means that it has a perfect teaching research and training system, which can provide a complete, systematic and profound teaching ecology, in which both teachers and students can well immerse themselves." The new program focuses on the comprehensive improvement of students' comprehensive quality on the basis of the characteristics of digital intelligence. Relying on the "finance and economics" characteristics of SUFE, the whole process training system which integrates business knowledge and business practice can help future entrepreneurs to have the ability to cope with more complex and changeable business environment.
Consolidate the foundation of "economy" + "business studies": through "global macroeconomic analysis", "China's macroeconomic analysis", "China's industrial structure and policy analysis" "Management economics" and other courses help MBA students understand the economic and social development trend; through the core business management courses such as "strategic management", "accounting", "corporate finance", "marketing management" and "operation management", students can consolidate the theoretical foundation of management.
Enhance "soft skills" + "hard power": through "soft skills and leadership module", "analysis ability module" and "management core module", cultivate the broad vision and soft skills to judge the future business development trend; through "decision under uncertainty", "management science and methods" "business data analysis and decision making", "management information system" and other courses to cultivate and enhance the analysis and decision-making ability of enterprise management talents.
Construction of "China" + "world" vision: through "theoretical and practical research of socialism with Chinese characteristics" "thinking China", "cultural China", "economic China", "art China" and other courses help MBA students to take root in China; at the same time, through MBA + X double degree, overseas exchange exchange, summer camp and other diverse overseas study. MBA students can learn in top overseas business schools, and build globalization. It can promote the combination of Western management research and Chinese local management practice, so as to provide new thinking, new vision and new countermeasures for Chinese enterprises.
Throughout the whole training program, from characteristic direction innovation, business cross-border practice to teaching mode optimization, which reflect the integration of professional, cutting-edge and practice of innovative training.
At present, MBA education is resonating with the future business development. Facing the rapidly change, dynamic and uncertain business development environment, the MBA program of SUFE will take this version of the training program reform as a new starting point, continue to be based on the needs of the times and national economic development and industry dynamics, take personnel training as the basis, continuously improve and innovate, and create a business education system with the times. SUFE will cultivate more outstanding financial talents with global vision and national spirit for the development of China and the world economy.