Recently, the Committee of National Natural Science Foundation of China announced the evaluation results of research projects for the year of 2020. Five projects were granted by the National Natural Science Foundation of China (1 general program, 4 youth programs) to the College of Business, Shanghai University of Finance and Economics.

The College of Business attaches great importance to the application of National Natural Science Foundation research projects. In recent years, the number and quality of the applications of national natural fund projects have been steadily improved, which has provided a solid foundation for discipline construction and strong support for the College to develop a first-class business school.

General Project

Selection of time for short life-cycle products to be listed: a study based on competition and government regulation

Hosted by: Fang Wu

Associate Professor in the Department of Marketing, PhD supervisor. Her research fields mainly include: consumer behavior modeling, market structure analysis and competitive decision-making Prof. Wu has published many papers in the internationally high-level peer-reviewed journals, such as Management Science, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Regulatory Economics, Health Economics, and Journal of Transport Economics and Policy. She has also hosted several projects granted by the National Natural Science Foundation.

Youth Projects

Research on the externality of enterprise innovation under vertical industrial structure

Hosted by: Xuezhen Tao

Assistant Professor in the Department of Industrial Economics. His research fields mainly include: product innovation cycle of durable goods, influence of asymmetric information on enterprise pricing and individual transaction and moral hazard in the design of medical insurance system.

Research on bundling sales strategy based on consumer behavior

Hosted by: Qianbo Yin

Assistant Professor in the Department of Industrial Economics. His research fields mainly cover: supply chain management, consumer behavior, cross-disciplinary research of marketing and operations management and new retails.

Why don't leaders listen to their subordinates? Research on the internal mechanism and coping strategies of voice behavior adoption

Hosted by: Rui Shu

Associate Professor in the Department of Human Resource Management. His research fields mainly include: employee initiatives, employee voice behavior, creativity and innovation and organizational ethics.

All bad news, no good news? Motivation and influence of the way of corporate social responsibility disclosure

Hosted by: Ruchunyi Fu

Assistant Professor in the Department of Enterprise Management.  Her research fields mainly include: corporate governance, enterprise social responsibility and evolution of social networks.