Professor Wei Hang: Business Education in the age of digital intelligence

The novel coronavirus pneumonia outbreak at the beginning of the year is a severe test for all mankind in twenty-first Century. The spread of the epidemic is fierce, countries are struggling to cope with it, and the economy has suffered a major blow, which has a far-reaching impact than that during the financial crisis; cross-border trade is blocked, and the stable system of the original industrial chain and supply chain may be broken; business activities are sharply reduced, and many enterprises are in a life and death war "Live" has become a key proposition in 2020.

"Business itself is always facing a dynamic and uncertain environment, and our business talent training also needs to prepare future enterprises with the ability to cope with uncertainty." Wei Hang, associate executive dean of the College of Business of Shanghai University of Finance and Economics, said that the importance of digital technology has been highlighted in the process of epidemic prevention and has profoundly changed the form of education. As a leader in higher education has implemented the education concept of "facing the world, facing the future and facing modernization" while laying out and practicing cloud based teaching. It has promoted the business education into a "new era" with the diversified practice of science and technology and scene.


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Since March, the novel coronavirus pneumonia epidemic has been spreading rapidly all over the world, which has caused a major blow to the global economy. According to the world economic outlook report recently released by the IMF, the new epidemic will cause the global economy to shrink by 3% this year. Among them, developed economies will shrink by 6.1%, emerging markets and developing economies will shrink by 1.0%. In the first quarter of this year, China's GDP showed its first negative growth since the reform and opening up, a year-on-year decrease of 6.8%. This may be an unprecedented challenge facing the whole world since the great depression in 1930.

"The epidemic just reveals the problems and less prominent contradictions that existed in the past."  Professor Wei Hang believes that after the outbreak, countries' perception of globalization should be viewed in a new environment. "Each country bravely undertakes its own responsibilities, and the happiness facing all mankind should become our common value proposition. We should coordinate the construction of economic development, guarantee the life and health of all mankind, and strengthen the construction of global governance capacity."

Wei said that it is time to restructure China's industrial chain and value chain and to reposition China's role in global industrial manufacturing. "Upgrading the industrial chain is an important issue for China's economy at present, and this does not start with the epidemic situation. In 2015, the state proposed "made in China 2025" to trigger the transformation and upgrading of the manufacturing industry, including new generation of information technology, aerospace, new energy vehicles, medical equipment and other high-end manufacturing fields. "

Wei believes that the epidemic is just an opportunity, "on the one hand, we can take this opportunity to shut down some backward production capacity and some industries that need to be eliminated. On the other hand, the epidemic has injected us with new needs to meet new challenges. And these new challenges can also be transformed into new opportunities. For example, we can think about whether we can make a new round of national investment through the epidemic situation, so as to better prepare for the next round of information technology innovation? How to improve the digital transformation and intelligent upgrading to better support the development of 5g and artificial intelligence?

"Enterprises need to" survive "and business education" keep up "

At present, the epidemic has had a huge impact on industries that require a large number of people to gather for consumption, such as catering, hotels and aviation.

In addition, manufacturing and logistics industries, which need intensive human resources for production and processing, have also suffered a major blow. However, challenges and opportunities coexist, "some industries have developed vigorously. Whether it is more and more popular online education, or e-commerce shopping, Internet fresh, etc., have been fully developed. The reason is that it benefits from the advantage that no one needs to gather, so that people can complete these services online at home and get the corresponding products."

In this situation, how can enterprises save themselves? From Wei Hang's view, "different industries may face different difficulties. In the end, it comes down to one word: "live.". In addition to the need for enterprises to speed up the construction of service system from offline to online, we also hope that the state can provide a certain amount of epidemic reserves to alleviate the financial pressure of enterprises to a certain extent, and help enterprises maintain certain production capacity after the epidemic situation is stable. At the same time, it can also restrain the social employment pressure that may be caused by it.

Business itself means dynamic and uncertainty. Therefore, "business education, compared with the past, pays more attention to the cultivation of uncertainty oriented ability. Students' ability to respond quickly and accurately in an uncertain environment is the core of our teaching. In addition, it is also necessary to cultivate students' new understanding of the changes brought about by future technological changes and business and enterprises in the whole world. "

According to reports, in the course of Finance and business school, frontier new knowledge such as big data, artificial intelligence, science and technology finance has been integrated, "so that students can better understand the significant impact that science and technology may bring in the next social and economic development."

Practice and exploration of "Scene" in business education

In fact, it is not only the business environment, but also the business education itself has ushered in a severe test. "At present, the teaching mode of the past is still basically continued, but the classroom is moved from offline to online, which is the so-called" MOOC ". However, the more important part of business education lies in practice and case simulation. At present, this part of teaching content is limited and affected, which is out of line with the business education we expect. Therefore, how to use digital technology to improve the ability of business education is our challenge and opportunity. "

Business education is a practical education, which needs more than theoretical input. "The next step is to upgrade online in two aspects. The first aspect is to change some courses from offline to online; the second aspect is more important, which is to better simulate the scene of current case teaching and enterprise actual combat simulation, so as to enable students to immerse themselves in the scene and realize the real docking of enterprise practice. "

The cloud based teaching system of the school of Finance and business is more like a simulation laboratory. "As long as students wear helmets, they can simulate many scenarios, such as speaking, holding board meetings, negotiating with investors Your body, expression, dress, expression, etc. can be scored in the simulation scene, and then find some models for reference to help you continuously improve. "

Wei Hang believes that the biggest problem in business education now is "breaking away from practice" -- teachers write PPT in the room, read the textbooks and then go into the classroom to talk to students about theory The future education center of the school of Finance and business plans to implement the theoretical framework and practice of business theory course with certain technical means, and add a set of diagnosis system in the process. "For example, a certain chapter of the course contains five theories. Through the topic, case and practice after class, it can accurately reflect the students' learning situation, and then assist other means to let the students continue to consolidate and strengthen the part that they lack."

In Wei Hang's view, the future oriented education model not only puts forward requirements for students, but also requires teachers to adapt to changes.   "Teachers should pay attention to how to guide students to strengthen their ideology, how to guide students to conduct in-depth research, so as to provide realistic and realistic practice scenes. Therefore, teachers should not only do a good job in theoretical research, but also carry out practical exploration. In my opinion, our teachers and business education should play a role in the future. "


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Education should face the future. Both students and teachers should have the ability to adapt to the future education and development. The future development direction of the school of Finance and business is to improve teachers' thinking ability, research ability, ideological and practical ability on the basis of "cloud course", which is the core of our future business education. Business education should learn from game companies, realize scenarios, and let students upgrade and pass customs through data analysis. "