On June 20, the College of Business of Shanghai University of Finance and Economics held a matriculation ceremony for 2020 MBA freshmen. This activity invited Xu Xianchun, professor of Tsinghua University and former deputy director of National Bureau of Statistics, Huang Minjie, head of business development of SAP concur Asia Pacific & Greater China, Sun Zheng, chairman of the academic committee of Shanghai University of Finance and Economics and president of the Institute of Accounting and Finance, He Yuchang, professor of School of Economics of Shanghai University of Finance and Economics, Chen Zhijun, director of human resources department and academic director of MBA center of College of Business, and Sui Xin, a student from 2019 comprehensive elite class attended the event and delivered keynote speeches. Wei Hang, associate executive dean of College of Business and director of MBA center, and Wu Yunzhen, executive director of MBA center of College of Business, respectively presided over the event.

This year's MBA matriculation ceremony, with the theme of "new stride and new business school", designed three lectures in the morning with the core of "new economic leaping brings new trends in education" under the background of new era, and arranged for teachers and students to share the content of "new development puts forward new requirements" in the afternoon, from macro view to individual, to set off the dream for freshmen and pilot the future! 

Leader's speech: welcome to the new Shangcai people
At the beginning of the event, Wei Hang, associate executive dean of College of Business and director of MBA center, delivered a speech. First of all, he gave a warm welcome and sincere congratulations to the freshmen of MBA 2020. He briefly introduced the general situation of the College of Business of Shanghai University of Finance and Economics and the significance of the entrance navigation ceremony. He pointed out that in the face of the rapidly changing, dynamic and uncertain business development environment, the Business School of Shanghai University of Finance and Economics launched the 2020 MBA new training program, which highlights the charm of digital intelligence finance and strives to be professional from the characteristic direction innovation, business cross-border practice to teaching mode optimization The integration of innovation and practice. He expects MBA students to become "Shangcai people" and step into a new stage of life, to have a successful study and contribute their own strength to the country and society.

Guest Lecture: the departure of Freshmen

Xu Xianchun, professor of Tsinghua University and former deputy director of the National Bureau of Statistics, with the theme of "looking at the impact of the new epidemic on China's economy from the perspective of production, demand, income and price", Xu Xianchun analyzed the impact of the epidemic on China's economy from the perspectives of production, demand, income and price, and also pointed out the new opportunities for economic development contained in the prevention and control of the new epidemic situation. He pointed out that from the perspective of production, although COVID-19 epidemic has brought serious impact on production, it also provides opportunities for rapid development of new kinetic energy represented by new industries, new products and new business models, forming a reverse mechanism for China's industrial upgrading. From the perspective of consumption, during the period of COVID-19 epidemic, due to travel restrictions, more consumers began to get used to the online consumption mode, This may release huge economic growth potential. From the investment point of view, it is of great significance and necessity to regard the new infrastructure investment as the future direction of infrastructure construction.

Huang Minjie, head of business development of SAP concur Asia Pacific & Greater China, brought the theme of "smart Finance: the future of enterprise management in the digital era". She pointed out that with the continuous increase of external factors, the need to support global growth plans, the urgent need to reduce enterprise costs and other business trends, as well as the technology trends of big data, network & mobile and innovative technology application, the realization of financial excellence needs to face the reality that digitalization has changed the world. She pointed out that intelligent technology is comprehensively reconstructing the business model, and digital technology is constantly evolving into a smart era. Therefore, we must open up a new vision of financial digital transformation: first, supporting and implementing enterprise development strategy will be the main responsibility of financial managers; second, key financial processes will be highly automated, dynamically adaptive and sustainable optimization; third, financial departments will become enterprises Four, the financial department will have the perfect financial management experience; five, the financial department will have the perfect data management.

Sun Zheng, chairman of the academic committee of Shanghai University of Finance and Economics and president of the Institute of Accounting and Finance, brought to his students the idea of establishing a century old business school He introduced the centennial history of Shanghai University of Finance and Economics, school scale, faculty construction, discipline advantages, and well-known alumni in detail. He expressed his wish to the MBA students for their academic success and bright future.

Teaching by teachers and students: the first lesson of MBA freshmen

In the afternoon, Sui Xin, as a senior student of the comprehensive elite class 2019, shared his understanding of learning in Shangcai, the activities of the student union, and the story of volunteer service during the outbreak of the COVID-19 epidemic. Then, Professor He Yuchang from the School of Economics of Shanghai University of Finance and Economics gave a lecture on "academic integrity is the bottom line of study". He stressed that academic integrity is the foundation of academic studies, and MBA students should adhere to the integrity of course examinations and academic standards of papers. Chen Zhijun, director of the human resources department and academic director of the MBA center of the College of Business, introduced to the students the training objectives, training system, curriculum system and other new training programs of the MBA program of Shanghai University of Finance and Economics, and showed the connotation of the project taking science and technology, finance and mathematics as the core to realize the future business talent training needs.

Since 2012, MBA has taken the lead in expanding the simple entrance education into a three-month enrollment oriented series of activities in China, which has been held for eight consecutive years. The activity adheres to the principle of "morality and erudition" The school motto of "economic reform" adheres to the principle of taking students as the main body. During the three months from the students' receiving the admission notice to the formal opening of the school, four modules of "preparatory courses, career development, cultural heritage and team integration" are successively launched to help each new Shangcai person to gradually appreciate the charm of business studies of century old Shangcai, individualize the basic knowledge of business, and expand their horizons Plan the future, so as to better cultivate MBA Freshmen's sense of honor, mission and belonging.

This year, we have ushered in a special form of admission oriented activities, and we will participate in this sailing ceremony together on line. We hope that we can also set sail for your dreams and guide the future. From today on, you in front of the screen will step into a new stage of life and learn new business knowledge as students. I hope you can learn new business and realize new leap forward like today's theme.