Job Title:Senior Product Manager/Product Manager
Major Responsibilities:
1、Understands overall brand strategies of Marketing Department and develop strategy for GI department；
2、Shapes Market Research design by identifying key questions to ensure research informs business objectives;
3、Engages in rigorous data analysis to support insights generation and identify current trends, challenges (including competitors) and opportunities in the therapeutic area；
4、Uses a broad set of channels ( e.g. surveys, field visits, KOL relationships) to gather deep customer insights to gain holistic understanding of the patient journey and what motivates and drivers customer behavior；
5、Develops marketing messages, positioning and communication materials that are consistent with the product label, positioning and product strategy；
6、Identifies key future customer needs (3-5 years) that can be addressed in alignment with the product strategy；
7、Works effectively with internal partners to help to develop and gain alignment of Functional Plan；
8、Adapts the global brand guidelines and messages to the local value drivers and regulatory environment；
9、Generates insights and proposes the base case and alternative scenarios and creates contingency strategies for discrete components of a product strategy.
Requirements:
1、Leading Compliance & Integrity Culture：
a)Embrace BMS culture of integrity and strictly adhere to BMS policy, BMS White Book and Standards of Business Conduct &Ethics;
b)Actively monitors the team members to prevent non-compliant behavior and looks into details before approving any expenses;
c)Takes accountability to own organized events and provides adequate documentations. If organizes any event, must comply with all company policy and makes sure all activities are closed within 90 days after the event date. If subordinates are responsible for organizing events, must monitor the responsible person close PO’s within 90 days after the event date;
d)Is Compliant with the norms of the business communication, ethics, subordination, regulations of the confidentiality.
2、Leading Self:
a)Proactively obtains and innovatively refines the information including external market trends and the internal rules and regulations, internal procedures, messages, goals and vision of the management of the organization and shares relevant information with the team and colleagues timely to achieve company goal;
b)Timely performs tasks, orders and instructions of the manager;
c)Escalates / Reports to the manager of the department or function about all the challenges and shortcomings within Employee’s power and competency;
d)Proposes motions for the work development related to the Role.
简历投递：有意者请将简历投递至 Huayan.yu@bms.com
公司简介：
百时美施贵宝是一家以“研发并提供创新药物，帮助患者战胜严重疾病”为使命的全球性生物制药公司。公司业务遍及57个国家和地区，拥有约两万五千名员工。2014年，百时美施贵宝全球研发投入达45亿美元，占净销售额的28.3%，远超行业平均水平。
公司网址：www.bms.com/careers
