主讲人：Minyuan Zhao

Management Department, the Wharton School, University of Pennsylvania 

时间：2018年7月13日（周五）09:45-11:15 

地点：中欧平台武东路校区大楼114室

报告简介：

Intellectual properties (IP) has been playing an increasingly important role in firms’ globalization efforts. On the one hand, multinational enterprises (MNEs) are spreading their value chains across multiple countries—R&D being one of the most important links—forcing MNEs to come up with strategies to develop and defend IPs on a global basis. On the other hand, institutions in different countries are as diverse as ever, so MNEs have to tailor their IP strategies to the specific environment in each country. This research program examines the unique international aspects of IP strategies, and the interaction between firm strategies and institutional environments.

主讲人简介：

Minyuan Zhao is an Associate Professor of Management at Wharton. Minyuan’s research examines the interactions between firm strategy and external environment in a global context: How emerging market institutions affect firms’ global strategies, and how firms’ strategic organization across borders shapes the global economic landscape. Her papers on multinational R&D strategies received first place in the 2003 INFORMS Dissertation Proposal Competition, the BPS Best Paper Award at the Academy of Management in 2004, and the Best Conference Paper Award at the Strategic Management Society in 2006. Her work has been published in top journals such as Management Science, Strategic Management Journal, Journal of International Business Studies, and Journal of Economics and Management Studies.